Season 2

Jan. 30, 2023

How would you make an ad for "the low-hanging fruit?"

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is …

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Jan. 23, 2023

What is the best way to create a segmentation/target on Facebook for …

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?

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Jan. 16, 2023

You just mentioned how you drip the product...is that what you recomm…

I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...

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Jan. 9, 2023

What do you think of this business economy and how has it affected yo…

My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some …

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Jan. 2, 2023

With the maximizer method, the email follow-up with how to move them …

One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to …

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Dec. 26, 2022

Would an e-com store brand benefit from the maximizer?

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...

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Dec. 19, 2022

Should I have one page for my training and a separate page for affili…

When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want …

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Dec. 12, 2022

For a general contractor wanting to target commercial business owners…

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should …

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Dec. 5, 2022

What's the best way to drive traffic to a convenience store?

What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...

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Nov. 28, 2022

Can you go over why you choose automatic placement for everything?

I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...

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Nov. 21, 2022

How long should we be leaving each ad on for this challenge?

How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...

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Nov. 14, 2022

People like the audience searching. When looking to target parents wi…

People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is …

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Nov. 7, 2022

What do you think about building a lead generation ad that is actuall…

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just …

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Oct. 31, 2022

Explain a little bit more on the budgets, specifically optimization a…

If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...

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Oct. 24, 2022

As a physician and therapist, working with PTSD and trauma, what is t…

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."

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Oct. 17, 2022

After best roll with Facebook ads, and then having to move all of the…

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead …

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Oct. 10, 2022

So you lead with the lead magnet and you have to email them, obviousl…

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you …

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Oct. 3, 2022

Do you think the text "Read this if you want to grow your awareness p…

Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created …

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Sept. 26, 2022

I keep getting unqualified leads from Facebook. Do I need to use Link…

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to …

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Sept. 19, 2022

I'm getting a good quantity of leads, but they are not scheduling con…

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the …

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Sept. 12, 2022

When would you use campaign budget versus ad set budget?

When would you use campaign budget versus ad set budget? Later...

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Sept. 5, 2022

I would like some advice on how to form my copy, so it gets approved.

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it …

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Aug. 29, 2022

How do I expand and find different targets within a sub-niche?

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, …

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Aug. 22, 2022

Should I make my challenge funnel more general to cater to all intere…

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and …

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Aug. 15, 2022

In my ads, do I always have to ask for the email to make a follow up …

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...

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Aug. 8, 2022

What do you recommend for the in-between time? They publish their ads…

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?

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Aug. 1, 2022

Can you recommend the best online sites for creatives to use to creat…

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

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July 25, 2022

How should we expand our target interest when many of the related int…

How should we expand our target interests when many of the related interests and audience insights are not targetable?

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July 18, 2022

Do you have a solution or any best practices to make ads work for cli…

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So …

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July 11, 2022

On a new campaign, how much time do you give each ad until you switch…

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing …

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July 4, 2022

I started running conversion ads. Should I turn the ad spin back down…

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell …

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June 27, 2022

When I set up lead ads recently, the share option was not there. Did …

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that …

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June 20, 2022

How do I go about differentiating myself from the competition?

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that …

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June 13, 2022

What type of lead magnet do you suggest for a high-end video producti…

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

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June 6, 2022

We've applied your advice in the past to our brick and mortar, and no…

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the …

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May 30, 2022

How do you ease up your workload to focus more on the sales side than…

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I …

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May 23, 2022

Any recommendations for the hiring process when basically looking for…

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of …

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May 16, 2022

Any tips to get people really engaged from the get-go? Should there b…

Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. …

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May 9, 2022

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses …

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May 2, 2022

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? …

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April 25, 2022

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, …

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April 19, 2022

Never Forget This One Thing

Discover the single most effective way to quickly and easily get as many customers as you want.

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April 18, 2022

I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's …

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April 11, 2022

Any advice on how to learn to put a good course together?

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new …

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April 4, 2022

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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March 28, 2022

What to do if the ads are not working

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I …

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March 21, 2022

What do you recommend for Book funnels in terms of advertising? Any m…

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a …

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March 14, 2022

Frank, how do you script your videos?

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

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March 7, 2022

What types of lead magnets work best to attract higher-level prospect…

So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or …

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Feb. 28, 2022

Do you have tips/recommendations to optimize engagement and click-thr…

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click …

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