I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement forever. Good question. I did it deliberately.
It's because of this right here. So if we were to go. And say, um, by the way, just to give you a, to show you what he told them about and to come into one of these here, uh, adsets at, it seems to be a different, I don't like this new interface, right? So placement right here is where you want the ad to show.
So if you click this, you can get kind of granular and you say, we'll only show this one on Instagram. I only show this one here, yada, yada, yada, yada, yada. Um, the more of that, that you do. The higher, this number gets right here. Right? And so Facebook smart. Facebook wants you to get conversions, so you'll keep giving them money.
You know? So what will happen is they'll their algo rhythm. I will not show it in places where it's not going to convert. So it's cheaper for you to be like, yeah, you figure it out and it'll figure it out pretty damn fast, especially when you're using standard events. That's why you always want to optimize for a lead or a purchase or a predefined Facebook event rather than creating a custom one.
Um, They've got all this data from 2 million other advertisers that might say, Oh yeah, these ad types, this conversion objective rarely works in whatever news feed, for example, which is a bad example. Um, so we're not gonna show your ad very much there and they'll just by default, not show it there. And you're saving the money from not having to tell it, not to show it there because whenever you tell it, they gonna charge you more here.
It's kinda how their machine works.
Let that be a lesson to you.