Season 2

Jan. 1, 2021

What are people buying online today? Online courses? White papers? Ju…

Jason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.

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Dec. 30, 2020

Is High-End Continuity still a significant part of your business mode…

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

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Dec. 28, 2020

What was the SINGLE biggest obstacle overcame to get where you are to…

What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let …

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Dec. 25, 2020

An Uncomfortable Confession

Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to …

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Dec. 23, 2020

The Best Productivity System Ever

I guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of service to you today and help you with that and help …

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Dec. 21, 2020

The Three Most Important Things To Do Every Day

You're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make …

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Dec. 18, 2020

Most Successful Promo Ever? (Part 2)

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

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Dec. 17, 2020

Most Successful Promo Ever? (Part 1)

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut …

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Dec. 16, 2020

Why Marketing Quit Working (And What To Do Instead)

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work …

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Dec. 15, 2020

2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)

First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put …

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Dec. 14, 2020

Frank Got Really Lucky

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've …

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Dec. 11, 2020

Using your case study, what's that high level thinking that you use f…

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 …

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Dec. 10, 2020

Using a video sales letter or a webinar, what's the best way to track…

I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank …

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Dec. 9, 2020

How do you get past the Facebook regulations and still make an emotio…

If there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make …

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Dec. 8, 2020

In three years, running Facebook ads has changed a lot, and here you …

So I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do …

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Dec. 7, 2020

In building a virtual sales team, what can we expect from those bonus…

You mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show …

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Dec. 4, 2020

How would you make an ad for "the low-hanging fruit?"

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is …

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Dec. 3, 2020

What is the best way to create a segmentation/target on Facebook for …

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?

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Dec. 2, 2020

You just mentioned how you drip the product...is that what you recomm…

I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...

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Dec. 1, 2020

What do you think of this business economy and how has it affected yo…

My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some …

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Nov. 30, 2020

With the maximizer method, the email follow-up with how to move them …

One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to …

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Nov. 27, 2020

Would an e-com store brand benefit from the maximizer?

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...

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Nov. 26, 2020

Should I have one page for my training and a separate page for affili…

When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want …

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Nov. 25, 2020

For a general contractor wanting to target commercial business owners…

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should …

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Nov. 24, 2020

What's the best way to drive traffic to a convenience store?

What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...

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Nov. 23, 2020

Can you go over why you choose automatic placement for everything?

I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...

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Nov. 20, 2020

How long should we be leaving each ad on for this challenge?

How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...

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Nov. 19, 2020

People like the audience searching. When looking to target parents wi…

People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is …

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Nov. 18, 2020

What do you think about building a lead generation ad that is actuall…

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just …

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Nov. 17, 2020

Explain a little bit more on the budgets, specifically optimization a…

If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...

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Nov. 16, 2020

As a physician and therapist, working with PTSD and trauma, what is t…

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."

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Nov. 13, 2020

After best roll with Facebook ads, and then having to move all of the…

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead …

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Nov. 12, 2020

So you lead with the lead magnet and you have to email them, obviousl…

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you …

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Nov. 11, 2020

Do you think the text "Read this if you want to grow your awareness p…

Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created …

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Nov. 10, 2020

I keep getting unqualified leads from Facebook. Do I need to use Link…

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to …

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Nov. 9, 2020

I'm getting a good quantity of leads, but they are not scheduling con…

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the …

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Nov. 6, 2020

When would you use campaign budget versus ad set budget?

When would you use campaign budget versus ad set budget? Later...

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Nov. 4, 2020

I would like some advice on how to form my copy, so it gets approved.

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it …

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Nov. 2, 2020

How do I expand and find different targets within a sub-niche?

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, …

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Oct. 30, 2020

Should I make my challenge funnel more general to cater to all intere…

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and …

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Oct. 28, 2020

In my ads, do I always have to ask for the email to make a follow up …

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...

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Oct. 26, 2020

What do you recommend for the in-between time? They publish their ads…

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?

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Oct. 23, 2020

Can you recommend the best online sites for creatives to use to creat…

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

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Oct. 21, 2020

How should we expand our target interest when many of the related int…

How should we expand our target interests when many of the related interests and audience insights are not targetable?

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Oct. 19, 2020

Do you have a solution or any best practices to make ads work for cli…

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So …

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Oct. 16, 2020

On a new campaign, how much time do you give each ad until you switch…

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing …

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Oct. 14, 2020

I started running conversion ads. Should I turn the ad spin back down…

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell …

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Oct. 12, 2020

When I set up lead ads recently, the share option was not there. Did …

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that …

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Oct. 9, 2020

How do I go about differentiating myself from the competition?

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that …

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Oct. 7, 2020

What type of lead magnet do you suggest for a high-end video producti…

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

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