Episodes

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leve...

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in ...

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales ...

Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will pr...

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this v...

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveragin...

Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding t...

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it...

Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel compl...

Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result ...

If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially ...

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right tim...

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a c...