Sept. 21, 2020

Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got...

Transcript

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected.
A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls to set up a consultation because there is a pretty strict indoctrination or qualification process that you have to meet in order to get this treatment. And I put together this it's a real long form sales video.
It's like I'm seven minutes long. And it kind of explains what the treatment is, how it works. And I did, based off of your maps, it was basically the dam, but would, would you. Um, I have two questions. One, would you do that form? Uh, the, the contact form thing, right on E um, as a, as a method of contact, as opposed to just setting up the consultation, go, just call this number.
You know, that's basically what they're saying. Well, yeah. Yeah. Oh, I'm sorry. I couldn't hear you. I was cutting you off as you were asking. The second question. Sorry you to ask the second question. So I totally screwed that up. Um, yeah, so I want to hit both of them. So what was the second one? And the second question is I have a, they have before and after treatments of this, of this procedure.
And I will tell you, these photos I have are extremely graphic, but they show the power of this treatment. Now would Facebook, would they even allow that? Unless I blurred like the before, which is pretty gruesome of, I've got a picture of a foot that would absolutely blow you away, um, that is completely healed.
And if I blurred that out, Would that, do you think that would be a good, uh, like a before and after, you know, like click here to see what this looked like before, um, and what it can do for you. Do you think that would be a good as opposed to the video? Oh, I would have that picture in video, you know, with voiceover.
Yeah, I did the video on it. Um, and I said, you know, warning, these photos are extremely graphic. Yeah, that's okay. Um, I wouldn't drive it straight from Facebook to it, you know, that'd be my hate and you can't do it. So the answer I would what to do with the inbound, right? So they fill out a lead form.
Should they do click to call or whatever really depends on the human resources of the client. So the, the simplest thing is that the hell man, if they have a salesperson or even an okay scheduler, or they can just ask them qualifying questions and skip the leads and say, you got diabetes, you got any money.
Okay. I'm going to have a, you know, you can talk to Eddie at Thursday at four. And I'm this basic is that is, that would actually work. So. Some people don't want to do that because it's labor. And I understand, and I don't want to do that. That's why on the eighth day he made other people, right. But if they've got that person, then that would probably be pretty simple.
Otherwise I would dandy it and I get them, you know, they're probably like, they're not internet people. They're like, I don't want to collect emails. I want them to do all of this kind of stuff. And the thing is, and this is you're going to have to sell the client more than the public on this. Uh, you know, the, client's got to understand that.
People the law of damage and that most people are not going to watch the whole thing. And you've got to follow up with them and then get all the data and really get as much as you can from that ad spend. And if you send people straight to a VSL, a couple of things are going to happen. Number one, it's going to be a pain in the butt to get it approved.
And number two, no, one's going to watch it. You know, like 5% of the people are going to actually watch it at best because it's the internet and you gotta follow up. Yeah. So, so basically take that via that VSL letter and or video, sorry. And put that on the website, which is what I'm trying to get them to do.
Um, and, and that form, um, what did you call it? The, I know it's the Facebook form ad um, yeah, lead form. Thank you. How, how in depth can you get on those things? Can you put a bunch of different qualifying questions in there? I don't know how many I know you can do multiple choice. They know they're weird about getting a lot of personal data.
So, um, you know, you might ask to qualify, um, have you tried treatment before? How urgent do you consider your situation instead of like, Hey, you got diabetes or something like that, you know? And, uh, that would probably be a way to do, like when we do stuff to try to qualify, we're a school where the business stages.
We'll instead of saying, Hey, you got any money? What's your annual revenue or whatever, we'll say, describe your business stage, or how many team members do you have? And then the amount of team members will be like, well, they're not going to have 10 team members. If they're not doing at least seven figures in revenue, they can't pay them.
They can't meet payroll, you know, so sort of reverse engineer it from there. Okay. Yeah. Thank you. It, it it's the, the hard part is it's because it's such a multistep qualification process that I almost feel like I have to combine a couple of these, you know, the dandy and the classic and the old school or whatever to, to figure out which one is actually gonna work best for them.
And that's, that's the hard part. If they will drop the fear of, Oh my God, I don't want to talk to anyone that's not qualified and any, uh, Preexisting belief that everyone I talked to has to be qualified. Then it's a whole different world. If they're willing to accept it, it doesn't matter how many qualification steps we put in here.
We're going to talk to people at the end of that conversation and you're right. You know? And so I had mentioned today, like the experiments we did, where we were like, here's how much it costs. Do you have the money? And they would say yes. Yes. You know, and then you get one all good. I didn't know that, but you know, like, dude, you literally, you know, check the box.
So it's the less of that you do, the easier it becomes as long as there's another human, that's not the actual practitioner having to handle those calls. Yeah. Okay. Very, very good. Thank you so much. I  really appreciate the time and the, uh, the, or the advice there are really appreciated. Cool. Yeah, man.
Thanks for joining us.