I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Yeah. Okay, so this question is like, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright. That's really what the question is saying. In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be, I have to, I have a, I want people to buy shoes. Should the ad say, or I want people to convert to. You know, the heaven's gate cult revised, you know, what should my ads say? All right. And so it really doesn't matter what the thing is here is the simplest way to write an ad, which is read this. If you want X result. Alright. And I learned this in the airport. I was in the bookstore at the airport and I saw a book wasn't the airport. It was at a forever 21. Uh, cause I was taking my daughters there to shop and they had this, you know, they got like a. Gift shop area there for the parents to stand around and wait for the kids to take 20,000 years to try things on. And there was a book there and it was called read this, if you want to take great photographs or something along those lines. And I was like, that's the greatest book title I've ever seen. It's just flat out dog whistle copy. Meaning it's just calling right out to the perfect person. I did a did a little bit of research. Turns out. The guy sold a whole bunch of them bucks and he's got other ones like read this, if you want to take great pictures of people and things like that, that, so I was thinking, well, that's probably worked pretty good for copy, right? So let's say you want to run an ad for a webinar and the webinar's about how to grill steak, right? And so your ad would say, read this. If you want to learn how to grill steak, you're three ways to grow steak. If you really want to learn how to do it, they're registered for this webinar. Right. Or if you're looking for new shoes, read this, right. And then the ad copy on social, says the birds are made out of like whatever trees and they feel like socks and they don't stink. Even if you wear them without socks, they're super comfortable and they're cheap. They're awesome. Like, which happens to be true, the great shoes, by the way. So really, really simple, in my opinion, the easier, the simpler, the more basic the copy is more direct. The better it works. If you look at David Ogilvy's ad for a rolls Royce, it is a list of 13 characteristics that the car has. That's it. There's no story. There's no curiosity. There's no sensationalism. There's the statement that at 60 miles per hour, the loudest thing you could hear in the world's voice is the sound of the electric clock. And then it is. The body copy of the ad as a list of 13 facts. Right. And so I really think that that is not a panacea. It's not like this is the only way to write that, but if you got to write something and you're, don't, you know, if you're not like John Carlton or Paris lamp or Gary Bencivenga or freaking Lawrence Bernstein, or any of these unbelievably good copy people, then what you do is you write. Read this, if you want your dog to start barking at night or to stop working at night, like easy, easy stuff like that works pretty good, you know?