I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
I'm getting to good quantity of leads, but they are not, um, scheduling consults. Or calling or emailing at the rate that I would like. So my question is, is what's the number one thing I should do next? Okay. What's the thing you sell in DJ services is what I'm focused on marketing. We're kind of a one stop shop, DJ photographer, videographer photo booth for events.
And is it primarily weddings that are the biggest draw? That's what I'm choosing to focus on right now. Um, it's a significant part of our business. Do they, do they typically buy photography or DJ stuff more?
Um, the, the real answer and corporate clients are our best customers. Um, they have a longer life, a bigger lifetime value, but we cannot ignore weddings and they usually buy DJs from us. Um, We do have people that look a wedding live streaming now. And we also have people that are booking photography, videography, but I'm choosing to focus on just wedding, DJ customers for right now.
Cool. Okay. And the process is many chat thingy, or they opt in by email. And did you see, there was one other thing as well. There's a mini chat quiz that, um, that it captures their, um, email and Facebook. And that goes into our Facebook messenger. And then also gets dumped into MailChimp email campaign.
That is the first dance quiz and wedding music planning worksheet. And then there's also a vowel writing worksheet that is just like a Facebook lead capture that gets their email and phone number. Cool. All right. And so same tech stack, mini chat and MailChimp. Um, I'm the same tech stack. I'm not sure if I understand the question.
Are you using many chat and MailChimp, essentially for all lead magnets to do the followup? Oh, um, I'm using for the vowel writing worksheet. I'm just using the, um, Facebook lead capture form. And then for the first dance quiz, I'm using mini chat for that either way. They, they all go into an email nurture campaign and MailChimp.
Oh, I think I just heard the magic word.
Remind me that the stamps for Facebook lead ad. Okay, cool. So ultimately they're going into, is there a call to action in the mini chat stuff other than give me your name and email address and phone number? None of the call to action is to give me your email address. If you. Want the results of the quiz.
And then they get, um, given a, the, they get, they get, they get given the free gift, like a given the, uh, wedding music planning worksheet. Okay. But there's no way, Hey, go here and set up an appointment or anything like that in mini chat? No, there is no follow up question to ask them to do the next thing I've been doing, like manual followups and like testing.
Different things. We've gotten a few hundred leads. Um, and so I've tested a few different things. Um, I sent one out the other day that was just like, Hey, do you have a venue yet? If not, like, let me know. I've got like a, you know, nine steps to planning or to finding your perfect venue. And, uh, I had a couple of people respond and then I, like, I started talking to one gal and, um, but I mean, I really, I probably sent like, 50 or 75 of those out.
I only got like one or two responses and I got one person that's showing me buying signals. That's actually great. Um, but we'll get to that in a minute. Cause the numbers, it's not like they all read the email, you know? So I signed up for the thing, um, ultimately in your email sequence and how many emails do you send me over?
What timeframe? So they get like a welcome to mountain event services, email, and then they get, um, Thrown into a campaign that basically sends them an email every 11 days. Um, and, and it's like fully a nurture campaign. I've actually gotten negative reviews in the past from having like spanning emails.
And so, um, I'm really cautious about like how aggressive I am and in my emails and asking people to like, Contact us or, you know, schedule a consultation or get a quote or anything like that. Those emails don't get opened, like the 11 tips to, or, you know, 11 ways that you could make people wish. I say I did that on their wedding day or something like that.
Right. All right. And then what happens after this part? Anything.
Uh, no, it just kinda ends. I of get it to where it lasts for like six months, every 11 days for six months. Okay. I'm just messing around with the word death here. Um, I do, I think a what's going on is they're not really getting an offer enough. And so I understand that, like you had a couple of people go, this guy emails me too much.
It's like, okay, whatever, you know, um, I wouldn't worry about it. So I would do two emails a day for the first like week. And be like, here's your free thing. And then the other, all the rest of them would be super open-ended emails. Like, Hey, here's another resource that you might like about it. Wait, when are you thinking of getting married?
Um, you know, here's another resource, I think you might like, uh, by the way, have you found a venue yet and just have everything? So open-ended, that is not pushy. It's here's a thing. Oh, my in, just out of curiosity. What else. Right. And all you want to do is get them to respond. And so that's method, number one, that would likely make an immediate difference.
Cause there's just dude, like every 11 days they've already probably hired somebody. You know, if they're filling this stuff out there. So they're already buyer aware their problems. They're problem aware, solution aware. They're like. In it, you know, so you got to get in front of them and actually talk to them.
Um, so that's fixed. Number one, fix number two is to realize the nature of email, which is if you've got a 10% open rate out of that 70 something emails, you said that would be seven people. And then, you know, if you got a 10% open or a 10% response rate from them, that would be roughly one person. And so that all sounds pretty good.
The numbers that you told me earlier, where you sent it to 70 something people, and one of them is giving you behind signals stop. It's not that bad, really. So. Let's talk about how to steroid it up though. Right? Cause like I obviously I'm a major bodybuilder and take tons of steroids. So that's why I use that reference.
Um, okay. So what you can do and the Facebook's lead ads is you can ask custom questions. All right. So on first segment, you know, you're getting the name, email. Phone, and then you can start asking custom questions and you can't get to like ask them money related stuff. Like, do you have any money? But you can ask them something like a multiple choice question.
Like how soon is your wedding, you know? And so it could be 30. 60 90. Right? And then the next question could be, uh, what services do you need? You know, and it can be BJ photo. And then like, if one of the dead giveaways is, have you found a venue, it could be, have you found a venue?
And then they, the multiple choice. Yes or no. And what Zapier will let you do is it will do, you can put in, what's called a filter in Zapier, where if this question equals 30, then give them this tag in MailChimp. If this equals DJ, give them this tag and MailChimp, if venue equals yes. Give them this tag and MailChimp.
And you can now segment people by the buying stage they're likely in. So if you've got someone like I'm getting married in 30 days or less, I need everything and I have a venue. I'd be like, Hey, man, did you get the report? You know, I pick up the phone and call them cause they they're, they need help and nobody does this.
So when somebody is ready to buy and looking for something, it's often very hard to access, actually get somebody to freaking call you or help you or follow up classic example. And I love this company, but I'm amazed their business. There's a company we use called heap analytics. Super expensive company is pretty good though.
It's really good. Well allows you to go down the rabbit hole of analytics pretty deeply. Um, we took a free trial and you can't buy the thing online. Right? And so the major SAS company, right? And so I use the free trial and it says contact sales to get a quote, quote, contacted sales, to get a quote trial expires.
I fill out the little form again, uh, try and expired, really want to buy the stuff. Need to buy the stuff, nothing happened. Finally, all caps, please take my money. I want to buy yourself. And finally, I get a call all back from the company, you know, and that kind of thing is normal. So if you do this little area of segmentation, I think you'll be good.
And if you're looking to not add a lot of workload to yourself, you know, that you don't have staff to help you, then I would make it a, your ad say something like, uh, you know, getting married. And need a DJ in a hurry, read this or something. So it's just calling out to your perfect people and then run them through this little segmentation and then hit them up with let's get on the phone and let me help you emails really aggressively for the first week or two, then nurture them if you want it.
They probably got married by then, you know? So, uh, just a couple of things to clarify here. So you're saying to add the, so I do have a question about when your, when is your wedding and the quiz. Um, but it doesn't really provide us with very much information. Um, I might be able to get it to add a tag for me, but you're saying to add that in the, just in the lead capture form at the end.
Yeah. You can get all kinds of stuff. It's on the custom questions then let's see if I can pull it up here. So they'll, uh, the number, the quantity, the leads will slow down. My cost per lead will go up, but I'll get better leads. You never know. It might not matter. Like, I don't know why, cause you're not asking them to fill anything in it's multiple choice, you know?
So yeah. No, he has any inconvenience for them. Multiple choice, not like what's your wedding day, but literally is your wedding within the next 30, 60 or 90 or something like that? Yeah. How soon was your wedding option? Number one too soon. I'm panicked option number two, uh, you know, in the next 60 days, option number three in the next 90 days, option number four sometime soon.
No, you kind of know, you know, okay. What's the, how soon do I need it follow up with this person? Um, and then the same for. What are you looking for? If any, you know, so DJ photo, all, none, they click non no mess with them. You know what I mean? And then have you chosen your venue? Yes or no? If that's a major tell about whether they're a good client, if they say yes and obviously you want to talk to them because they're.
Really really serious. I already got the venue and they probably want to talk to you. Cause they're like, shit, we got the venue, we got the date, we need this, you know, the man's not doing anything so that the bride is like, Hey, we need to do all this. He's like, yeah, I know. Totally. You know? So like you're the, you're the Knight in shining armor probably for that person.
Okay. And then the getting married and a DJ in a hurry, should that'd be like a retargeting ad or should that be like a cold lead ad? Can we totally cold lead app? You know, we, this, if you're getting married soon and want the perfect wedding, you know, new report reveals seven steps to have a perfect wedding, even during the strangest of times, right.
Because all you're looking for people getting married, so. That's all you want, because of course, they're going to need one of these things probably. And you're going to know if you ask them the questions. Do you need any of these things? So I'd go cold. Perfect. Thank you. Yeah. More emails and ignore the never Google your own business.