You're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make more money. That's my guess, I can't...
What's happening everybody hope you do doing great. And coming to you from the mobile studio, also known as the car driving the G wagon today. Huge fan of G wagons, have been for years, one time was rolling down the street with my daughters when they were little taking them to school. One of those big, uh, utility trucks, like a pickup truck has got.
Like extra walls or something in the back, you know, they carry a ton of tools or whatever. One of those things was that they were nice enough to run a red light and a sponge. He hit us so hard. Spun the car around completely spun the car around like two revolutions ones that made us do like a three 60 or something.
I don't know what the term is anyway. Like spun the car around, hit us so hard. Nobody was hurt. Great car. That's why we drive just safe tanks, but you probably don't listen to this for car reviews. You probably listen to this thing. A you're a bad judge of character and B. You're looking for ideas on how to make your business work a little bit better.
So let's talk about that. I got three things for you. If I think, uh, I think if you'll do these three things every day, Then you'll probably make more money. That's my guess. I can't substantiate that. It is pure speculation, but I know that when I focus on doing these three things, I make more money. So my hope is that you will too.
Here they are. Number one, make an offer. Sounds so basic. Doesn't it? Oh boy told me to make an offer, but no dude, seriously make an offer every day. Here's the equation. All right. Well, this is part of the equation. More offers, equals more money. So here's why I'm making a big deal out of this besides the fact that it's going to make you more money.
If you make an offer every day, incidentally, it doesn't have to be a new offer. It just means you need to get in front of your market with a thing to sell and, and say, Hey, I got this, this thing here. It is. Right. That's what I mean by making it offer. So here's why I'm bringing this up to you. I got private clients.
Don't have as many as I used to, because I don't want as many as I used to because I'm trying to minimize human interaction in the business just so I can kind of chill for awhile, then working a little harder than I want to. I still got some and I liked those a lot. What do you think? The main thing I talked to about it.
It's making more offers, so they'll come right. And I'll talk to them. Then these are smart folks, by the way, they'll be all right, man. He's like the 9 million things I'm doing and I want to get revenue up. Or sometimes you're like, Hey man, revenue was great. Revenue's down. What do I do? And I'll say, how many, how many offers you make?
And every day and be like, well, you know, I'll hit my list. Like once a week we do the weekly thing and blah, blah, blah. And man, you know, The big advice is always okay, here, let's go hog wild, crazy here. How about you make some sort of an offer to your marketplace every day and incidentally, you might be thinking, well, gosh, dude.
I mean, now you even have to email my list of sales pitch every day. I would, if I were you, there's plenty of ways you can do that without being afraid, but there's also your other platforms like social, right? Like the Twitter. Like ads. If you're not expanding your ads every day, you're leaving money on the table, constantly messing around with those things, like the function of our businesses to multiply capital, right.
Obviously aside from doing a good job and fulfilling promises. So that's thing. Number one, make an offer every day. Dear people here is stuff that you might like look at it. Maybe buy it if you want it like this, an offer. I said, it's not hard. All right. Thing. Number two. Is help your market every day.
That's the other part of the equation. So the magic formula, I say this in jest because there's really nothing magic about it. So the timeless proven formula is this offers. Plus Goodwill times frequency equals money. Here's what that means. If you're constantly making offers and providing Goodwill to your marketplace, and you do that a lot.
That's the frequency part. You will make more money. So another thing you always want to be doing is helping your market and easy way to do that is by content. And God forbid, you go hog wild, crazy, and you make content. And in that content is an offer. You know, like that's really the thing, you know, that's a really simple way to make an offer every day is to bury it in content.
And I don't mean like, try to hide the fact you're making an offer. Just give them something valuable while you're telling them about your stuff like this podcast. For example, I've always got an offer in the name podcast. It's called a dynamic ad insertion. Know, so like, I don't know what the ad is for today, but it's for some of my stuff has made an offer, but now I'm hopefully providing value to you.
So you want to do that to your market every single day. You can, like, we addressed send an email to your list with some content that contains an offer. But another way to do it is to go live on your platforms or to post on your platforms, some useful content with an offer embedded in there, and then great Google googly, you know, Lord only knows what would happen if you started running that content as ads to get in front of your marketplace.
And you know, the reason you want to do this by the way is because the buying cycle of a human is way longer than it. Once was we think in the world, at least we want this to happen. Right. I don't know if we think it's supposed to happen. Part of us, part of me wants to believe that we do think it's supposed to happen, but what we want, ideally.
If someone does see our offer and go, I think I'm going to buy that right now. But very people, very few people do, you know, what really happens is they see the offer. They go to your web page, they look at it and they think about it. And then they get a text or, you know, ABB sets or whatever, and they don't buy it.
So you kind of stay in front of them. Right. And so if you can consistently stay in front of people and be building your credibility and Goodwill with them, by being genuinely helpful in the process that you just cannot lose by doing that, you won't. Right. It's kind of like saying, it's kind of like I'm telling you, you know, Hey, if you want to be healthy, you know, the sure-fire way to do this is to eat really clean and exercise a lot.
You know, cut down on sugar and saturated fats, the whole bunch of sodium and stuff, and move around pretty good bit and drink a whole bunch of water, like real common sense, but it's, it's pretty much guaranteed door. I mean, surely there's some circumstances in which it wouldn't, but generally speaking, this is pool for, right.
What is it about us marketing folks, by the way, where we we'd just love to ignore the painfully obvious, but we'll give us something complicated and new and I'll be like, Oh yeah, I'm going to do that. I followed for that as a zillion times. So thing, number two, man, help your marketplace thing. Number three, it's not talked about very much so important that is create assets every day.
You want to be creating an asset. It doesn't have to complete an asset, but at least you want to be working towards the creation of an asset. So what do I mean, you buy an asset. An asset is a thing that can bring in revenue. For your business without your personal involvement, that is an asset classic example of an asset is an automated system, right?
So, you know, I mean, obviously, you know what? This is, you build an opt-in page, there's an email sequence. Drive somebody to a sales page. They buy something. You could be on Pluto, on vacation as one of the hotter destinations now, but you know, people go buy stuff. Anyway, that's an asset. Right. The more of these things, you have incidentally, a product that's for sale.
That's an asset, right? And email sequence is an asset. A webinar is an asset. A sales letter is an asset. A sales video is an asset. Anyway, the more of these things you've got, the more you can stick them in front of people consistently and make more money. Right. So. Huge thing here to remember, is this the way that we as business people really make money.
And I'm of course, taking into consideration that the obvious, which is that we help our marketplace like duh. But aside from that, you know, the way that we make money is we multiply. Capital by leveraging assets, period. Doesn't matter what type of business we got. If someone says, Hey, what type of business do you have?
But that's really the answers. Well, I have a capital multiplication business and I run it by leveraging assets. So what does that mean? Because it sounds all grown up, you know, it's like borderline boring, almost pretentious sounding really. It means this, all right, you have a thing when that's going to be the asset and you use capital to get that asset to work for you.
Classic example, to make it really, really easy. I use this all the time. Let's talk about a used car dealer. I used to buy and sell used cars, and that was in my twenties. I was terrible at it. I had capital. That was a little bit of money. I'll go to an auction and I would buy a car. That was an asset. All right.
And then I would mess around with the car and make it a little cleaner or whatever. And then I would sell that asset. I multiplied capital with that asset when I sold it at a profit. That's bought a car for five grand total for six grand. I multiplied my capital by leveraging that asset, being the car in marketing and in online businesses, we multiply capital by leveraging the stuff I was just telling you to make right by leveraging our offers.
The offer itself is an asset by leveraging our marketing systems. You put money into these assets and the idea is more money comes out. So if you have a lot of these assets, Then your chances of multiplying capital are even higher right now. That's the part of the conversation where I can ultimately lose a lot of people.
Cause it's not, it's not exciting, but it's really the thing. That's the big magic. If you strip everything out and you're like, what do we do? Really, man, we multiply capital by sending people to assets that we create for most of us. Those assets are sales processes and offers. And we just do that a whole lot.
Then we're going to multiply more capital and we're going to make more money. And that's the name of the game? You do those three, those three things every day. Chances are again, unsubstantiated opinion based on personal experience, it's all anecdotal, but chances are, you're probably going to make more money than if you didn't.
That's kind of my goal for you here is listen to me rambling and you make more money as a result. That's what I want to see happen anyway. I sure hope it does. I hope you have a good day. All right, man, take it easy.