I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...
I guess the other question I had was you just mentioned how you drip the product.
Is that what you recommend people do is drip the product? Oh yeah, absolutely. Um, number one thing. So we survey people all the time. I got the idea from Eben pagan in 2006 or seven, and I've been doing it ever since regularly. Hey, what's the big thing. You know, what's the big, the big holdup and it's always overwhelm or perfectionism and overwhelm comes before perfectionism.
And so the cure to, to that is to not firehose your customers and make them be like, Oh crap, this is too much stuff. Cause the brain. Or like our brains talk to us. It's like we got two brains, you know, we have this like controller brain in the brain. That's consciously thinking. And the controlling brain was like, dude, that's going to be a pain in the ass.
Don't do it. And then we'll make an unconscious decision of this is too hard. Or, um, you know, I don't want to mess with it. So you drip feed to stop that. And you also got to understand the human behavior, you know, which is. People really aren't realistically going to watch an hour's worth of stuff every day or 10 hours worth of content.
And, you know, one go, generally speaking, we got to drip, feed it out to them. And I know I'm just like hammering the hell out of this thing, but it's really important for people who sell information, if you want to have happier customers. Um, we, we forget as producers of educational material, that the stuff we're teaching.
Metaphorically speaking is our first language and that it is not our customer's first language. So you really gotta chunk stuff down so that the customer leg gets it. Not because they're dumb, but because they haven't been doing it forever, like you might have, you know? And so that's the case for drip feeding.