Your Decision Making Process

A process you can use to make big decisions in your business and life - designed by Frank Kern. Grab the worksheet/workbook here - http://FrankKern.com/6

In past episodes, we’ve come up with a number of processes for selling and for finding your clients, but making decisions are just as important as those things and requires the same consideration. Frank wants to help you figure out how to do less in your business while making more and having fun.

Key Lessons Learned:

Making Big Decisions

“It is in your moments of decision that your destiny is shaped.” -Tony Robbins
The first thing to think about is not the thing you are making the decision on. The first step is to clarify your big picture goal. Be very specific on what the goal looks like and the details of your vision.
Write down the purpose of your business. What are you trying to achieve with your work?
At this point, we start to consider the thing we are actually making the decision on. Write down the details and options you are thinking about.
The fourth step is to ask the question “Will this thing move me towards my big picture goal?” In the case of a ‘no’, the answer is obviously to choose not to do that thing. If the answer is a ‘yes’, we have some more work to do.
List four things that will indicate your decision has been a successful one. Put down the goals you want to achieve by making this decision. Success criteria are crucial to know if you’ve made the right choice and are on the right path.
Making your sales process helpful to everyone who goes through it, whether or not they buy, will generate tremendous goodwill. If your ads and your sales process actually help people, your long-term success in business will be much greater.
These five steps will give you a filter for achieving clarity on your decisions. The next step is to write down when you want your success criteria to be met. You have to set a deadline for success.
What are the short-term benefits of your decision? What are the long-term benefits of your decision? Do the benefits match up with your goals?
Once you’ve got those details established, it’s time to look at what could go wrong. You should write down what costs you are willing to accept that are associated with your decision. Write down the things that could wrong that would take you further away from your goal. Let your mind go nuts and write down all negative possibilities and things you’re afraid of happening.
At this point, you have to compare the benefits to the likelihood of the risks of your decision. Essentially, what you are trying to find out is “is it worth the risk of all those things going wrong to achieve the long-term benefits.”
If your answer is no, you have just saved a lot of time and money! If the answer is yes, you need to identify the three next steps to make your decision a reality.
Any major decisions in your future should be run through this process to make sure you are making the right choice for your business and your clients.
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