Episodes

How do you create whale bait to add new upper-level prospects to your pipeline?
March 18, 2024

How do you create whale bait to add new upper-level prospects to your…

I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?

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What to do if the ads are not working
March 11, 2024

What to do if the ads are not working

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...

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If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
March 4, 2024

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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Is High End Continuity still a significant part of your business model?
Feb. 26, 2024

Is High End Continuity still a significant part of your business mode…

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

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What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
Feb. 19, 2024

What are your takeaways from creating your "perfect lifestyle" first …

I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?

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Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
Feb. 12, 2024

Have you worked with clients from Europe who sold their products/serv…

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.

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Is SEO dead? How much should I worry about it for a blog/biz website?
Feb. 5, 2024

Is SEO dead? How much should I worry about it for a blog/biz website?

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.

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You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
Jan. 29, 2024

You understand human behavior, positioning and dynamics. How do uncon…

One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many...

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Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
Jan. 22, 2024

Do you think there's any connection between the MK-Ultra experiments …

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

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HEALTH SCARE reveals marketing secret
Jan. 15, 2024

HEALTH SCARE reveals marketing secret

We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...

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The Oldest Trick In The Book – Marketing Lessons From A Saint
Jan. 8, 2024

The Oldest Trick In The Book – Marketing Lessons From A Saint

This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings,...

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A Huge Mistake That’s Costing You Money
Jan. 1, 2024

A Huge Mistake That’s Costing You Money

Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life....

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PROOF that you can do ANYTHING online
Dec. 25, 2023

PROOF that you can do ANYTHING online

I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.

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An Uncomfortable Confession
Dec. 18, 2023

An Uncomfortable Confession

Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...

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I want to have someone do a certain thing...what should the ad say?
Dec. 11, 2023

I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this...

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When you bringing back the sassy dazzle videos?
Dec. 4, 2023

When you bringing back the sassy dazzle videos?

That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.

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If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
Nov. 27, 2023

If you were to go back to when you were 20, do you think you would st…

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...

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What to do if your leads don’t convert
Nov. 20, 2023

What to do if your leads don’t convert

So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...

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If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
Nov. 13, 2023

If you lost everything today (contacts, cash, business, etc), what wi…

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on...

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Is the majority of your business still from selling info or consulting? Which business model do you prefer?
Nov. 6, 2023

Is the majority of your business still from selling info or consultin…

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal...

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NEW: The Holy Grail Scenario
Oct. 30, 2023

NEW: The Holy Grail Scenario

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...

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HOLD FAST – The Cure For Distraction
Oct. 23, 2023

HOLD FAST – The Cure For Distraction

Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...

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They Asked Frank Kern To Keynote Funnel Hacker Live
Oct. 16, 2023

They Asked Frank Kern To Keynote Funnel Hacker Live

Alright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk about ways to increase sales in your business. I might slip up and say that I've sold a lot of stuff....

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The Magic Question That Makes Everything Easier
Oct. 9, 2023

The Magic Question That Makes Everything Easier

So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be...

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