Episodes

July 26, 2021

Forget “Money Goals” - try this instead - Frank Kern Greatest Hit

Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty …

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July 23, 2021

After best roll with Facebook ads, and then having to move all of the…

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead …

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July 21, 2021

Most Successful Promo Ever? (Part 2) - Frank Kern Greatest Hit

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

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July 19, 2021

What do you recommend for the in-between time? They publish their ads…

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?

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July 16, 2021

The Most Powerful “Persuasion Technique” On Earth - Frank Kern Greate…

Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before …

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July 14, 2021

How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8…

Here is some of Frank's best advice on "how to write good."

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July 12, 2021

Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years i…

How do Frank's Catastrophic Failures help you with your marketing skills?

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July 9, 2021

The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Year…

What does Copy have to do with Frank's revenge?

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July 7, 2021

When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 - Fran…

What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?

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July 5, 2021

The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20…

Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.

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June 30, 2021

My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 - Fra…

Did Frank have a thing with Taylor Swift???

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June 28, 2021

About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 - Frank Kern…

What you can learn (and implement) from celebrity sex tapes.

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June 25, 2021

Apple and Facebook aren't getting along right now, what does that mea…

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if …

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June 23, 2021

These two skills will get you farther than anything else - Frank Kern…

So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was …

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June 21, 2021

Should I make my challenge funnel more general to cater to all intere…

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and …

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June 18, 2021

On a new campaign, how much time do you give each ad until you switch…

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing …

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June 16, 2021

Most Successful Promo Ever? (Part 1) - Frank Kern Greatest Hit

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut …

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June 14, 2021

I started running conversion ads. Should I turn the ad spin back down…

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell …

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June 11, 2021

In my ads, do I always have to ask for the email to make a follow up …

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...

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June 9, 2021

How should we expand our target interest when many of the related int…

How should we expand our target interests when many of the related interests and audience insights are not targetable? So I'm going to guess it's a situation like...

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June 7, 2021

What's it cost to get a qualified application filled out? - Frank Ker…

What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm …

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June 4, 2021

When I set up lead ads recently, the share option was not there. Did …

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that …

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June 2, 2021

Do you have a solution or any best practices to make ads work for cli…

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So …

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