Episodes

May 31, 2021

What type of lead magnet do you suggest for a high-end video producti…

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

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May 28, 2021

How do you ease up your workload to focus more on the sales side than…

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I …

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May 26, 2021

Any recommendations for the hiring process when basically looking for…

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of …

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May 24, 2021

Why Marketing Quit Working (And What To Do Instead) - Frank Kern Grea…

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work …

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May 21, 2021

We've applied your advice in the past to our brick and mortar, and no…

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the …

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May 19, 2021

How do I go about differentiating myself from the competition? - Fran…

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that …

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May 17, 2021

Can you recommend the best online sites for creatives to use to creat…

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

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May 14, 2021

Any tips to get people really engaged from the get-go? Should there b…

Any tips to get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time …

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May 12, 2021

You’ve lost everything and you’re starting from scratch. Your goal is…

Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, …

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May 10, 2021

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses …

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May 7, 2021

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? …

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May 5, 2021

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical …

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May 3, 2021

Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Great…

Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said …

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April 30, 2021

If you were doing a State of the Union today, how would you structure…

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking …

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April 28, 2021

Do you have any tips on how I can engage a beta group that is testing…

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. …

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April 26, 2021

What would you say to the individual that has all the content in the …

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these …

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April 23, 2021

Do you have tips/recommendations to optimize engagement and click-thr…

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click …

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April 21, 2021

Any advice on how to learn to put a good course together? - Frank Ker…

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new …

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April 19, 2021

What do you recommend for Book funnels in terms of advertising? Any m…

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a …

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April 16, 2021

How do you accurately categorize and elevate the appropriate price fo…

As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. …

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April 14, 2021

Frank, how do you script your videos? - Frank Kern Greatest Hit

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

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April 12, 2021

How do you create whale bait to add new upper-level prospects to your…

I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get …

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April 9, 2021

What to do if the ads are not working - Frank Kern Greatest Hit

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I …

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April 7, 2021

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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