Episodes

What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
Aug. 8, 2022

What do you recommend for the in-between time? They publish their ads…

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads?  Any recommendations?

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Can you recommend the best online sites for creatives to use to create videos and assets?
Aug. 1, 2022

Can you recommend the best online sites for creatives to use to creat…

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

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How should we expand our target interest when many of the related interests and audience insights are not targetable?
July 25, 2022

How should we expand our target interest when many of the related int…

How should we expand our target interests when many of the related interests and audience insights are not targetable?

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Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
July 18, 2022

Do you have a solution or any best practices to make ads work for cli…

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of...

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On a new campaign, how much time do you give each ad until you switch it off again?
July 11, 2022

On a new campaign, how much time do you give each ad until you switch…

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with...

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I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
July 4, 2022

I started running conversion ads. Should I turn the ad spin back down…

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our...

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When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
June 27, 2022

When I set up lead ads recently, the share option was not there. Did …

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the...

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How do I go about differentiating myself from the competition?
June 20, 2022

How do I go about differentiating myself from the competition?

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?

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What type of lead magnet do you suggest for a high-end video production company?
June 13, 2022

What type of lead magnet do you suggest for a high-end video producti…

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

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We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
June 6, 2022

We've applied your advice in the past to our brick and mortar, and no…

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's...

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How do you ease up your workload to focus more on the sales side than the deliverables side?
May 30, 2022

How do you ease up your workload to focus more on the sales side than…

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so...

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Any recommendations for the hiring process when basically looking for a clone of yourself?
May 23, 2022

Any recommendations for the hiring process when basically looking for…

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...

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Any tips to get people really engaged from the get-go? Should there be a warm-up period?
May 16, 2022

Any tips to get people really engaged from the get-go? Should there b…

Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and...

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Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
May 9, 2022

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out...

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When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
May 2, 2022

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write...

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Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
April 25, 2022

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected....

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Never Forget This One Thing
April 19, 2022

Never Forget This One Thing

Discover the single most effective way to quickly and easily get as many customers as you want.

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I want to have someone do a certain thing...what should the ad say?
April 18, 2022

I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this...

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Any advice on how to learn to put a good course together?
April 11, 2022

Any advice on how to learn to put a good course together?

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...

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If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
April 4, 2022

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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What to do if the ads are not working
March 28, 2022

What to do if the ads are not working

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...

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What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
March 21, 2022

What do you recommend for Book funnels in terms of advertising? Any m…

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book,...

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Frank, how do you script your videos?
March 14, 2022

Frank, how do you script your videos?

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

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What types of lead magnets work best to attract higher-level prospects for our agency side?
March 7, 2022

What types of lead magnets work best to attract higher-level prospect…

So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and...

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