If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency...
So I've recently gone through a bit of a process in the last year and a bit even before COVID where we started realizing the types of clients that we get amazing results for. And so I resonate with the fact that you said, you know, the, the owner operated businesses, higher revenue numbers, and we essentially made a conscious choice of stopping to work with, you know, people with just great social followings or, or even if they had some of the numbers, but they didn't have the business built out as much. So, my question is, you know, you had mentioned that you haven't done or, and the context of this is that we're at, we're a podcast agency. So it's a done for you podcast agency. And we focus on launching as well as growth. Um, and we've had, we've worked with clients now, some of our clients we've worked with for over two and a half years, and so that's really where a huge indication of, you know, we want to work with obviously more of these, you know, bigger businesses, um, and, and entrepreneurs. My question is, um, you mentioned the state of the union. That was something that you did a while ago and you haven't done in the past. If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
Well, the purpose of those things is, is always, was always that I don't think I've done one in eight years, you know, so was always to just deliver good will first and foremost, I had to really be helpful, you know, and that in and of itself, I think it's a positioning play because in the market there's always some ulterior motive. If you wanted to attach a sales message to it. From the perspective of the question you asked, which is how would you get people to drive them to an application to work with you or whatever. It would be really, really easy. Just tell them the truth. So if I were doing it from the perspective of, Hey, you know, podcasts work and they're really, really important, uh, I would be like, Oh, you know, podcasts work. They're really, really important. Here's all the data that shows it, damn this thing ever. Here's the things you got to do to make it work. It's really hard, but it's totally worth it by the way. If you want us to do it for you, maybe we will. Here's where to find out more of that. Okay. And so it's, it's like any sort of gun for you pitch is they almost always write themselves because it's like, Oh man, I want that thing. But God, it seems hard and we'll do it for you. And that's, that's all you gotta do. Yeah. Okay. Well, thank you for the simple answer. And I think you're a hundred percent spot on.
Yeah, it works. It's good. It's real hard. Here's how to do it. Overwhelm. We'll do it for you. Remove overwhelm.