Forget “Money Goals” - try this instead - Frank Kern Greatest Hit

Let's talk about money goals. They say you're supposed to have them and they say you're supposed to set financial targets. I got to tell you. I'm not sure. I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something, uh, I'll share with you from personal experience. Might help you have yourself more fun and a better life?
Uh, when I first started, my goal was to make $300 a week. That wasn't when I first started out trying to make money as a kid, you know? And, uh, that was my dream salary. And I picked that number because I wanted to buy a little dirt bike, like motorcycle, dirt bike. I was probably 12 or something and the cost of it.
It was 300 bucks. So that anchored $300 a week into my mind. And then as I got older, my, uh, my target number was $10,000 a month. And then, because I'm not good at math, I decided, but maybe I should try to make a hundred thousand a year. And of course, if you do the math, that's actually less than $10,000 a month, but math is not an exact science.
So then I started having the income goal of, well, maybe if I can make a million, $10 a year. Right. And then it became a monthly target. If I could get to a hundred grand a month, 200 grand a month, 300 grand a month, 400 grand a month, et cetera. You notice a pattern here. It just keeps going up. The target keeps on going up.
Here's the thing, uh, it's an unattainable goal. Like sure. You might hit that monthly number or the annual number or whatever, but you'll hit it and I hope you do. I'm sure you will. If you focus on it and you stick with it, you'll hit it. And um, then you're like, okay, now what? So. Here's a, here's an alternate approach that might work, which is a lifestyle goal.
It is quite different. So, and it, and I think it's better. All right. And I kind of warned, uh, some of this from Dean Jackson. Uh, who was brilliant and fantastic. If you don't know him, just Google him. Dean Jackson marketing. Great guy. So Dean years ago, like probably 15 years ago, shared this list with me that he had made a gazillion years ago and the list was titled something like, I know I'm successful when all right.
And one of those things was something like. I L I wear a watch for curiosity purposes only, or something like that. I don't want to mess up Dean's list, you know, but it's more of the concept here. All right. Another one on the list was I'm doing my very best work. You know, none of them. That I can recall nothing on the list was a financial target.
It was all about quality of life, which of course is created in many ways by having enough money. So I'm certainly not telling you, don't try to earn as much revenue as you can, but I am telling you to maybe shift the focus away from a number and towards a circumstance. Such as the goal is to never have to write.
That's one of my things I don't care for a half, two, I'd rather not have to do anything. You know, the fewer have twos the better. If he asked me I don't like them. Um, so that's like a thing for me personally, that really, really helps another goal is. Options. Right. Instead of, I want a gazillion dollars. I like to say I'm my goal is to have the option to do whatever the heck I want.
Like, if I feel like. Chartering a plane to Paris, which actually would not be a smart decision. It's better to fly first class on air France. Trust me on this one than it is to charter a plane that way, because it's bigger and the food's better. But anyway, if I decided to do it, I like to have that option to be able to do it reason.
I'm sharing this with you. This year 2021, October of 2021 will be 22 years of serving the entrepreneurial community. And I can tell you 100% that, all the stuff, the big houses, the rolls Royces, the Ferrari's and the Porsche's and whatever other stuff, watches. I'm not really watch guy, but I've had a couple of fancy ones that don't mean anything.
The most important thing is the absence of unpleasantry such as stress such as have to use such as a lack, uh, freedom to choose what you're going to do. So when planning out next month, this month, whatever, I know we got to make her money. But also throw in a lot of focus on what you want your life to look like in terms of your overall quality of life.
It makes all the difference in the world. If you were to ask me Frank, how much money you got, I would tell you, I don't know. And it's not because I have so much that I can't count it is because I'm more concerned with, am I living a good life? Am I happy? Am I enjoying myself if this month were to be my last month on earth, would I enjoy it?
Would I be able to look back on it on that last 10 minutes? It'd be like, yeah, that was some time well spent or thinking about money is good, but it's showing everything. And you know, what's funny is when you start focusing on what you want to build for your quality of life, weirdest thing might happen.
Is that you'll get into this flow. You'll start doing what really makes you happy, which increases your overall levels of energy and productivity and creativity. And what do you know? You might slip up and end up making yourself more money than you thought you were going to in the first place back when that was all you focused on.
Sure. Do appreciate you listening and hope you have a great day. Take it easy.