March 1, 2021

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? - Frank Kern Greatest Hit

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? - Frank Kern Greatest Hit

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on...

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Transcript

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone, you know, so I would cold call businesses on the telephone. And I would say, Hey, I can get you customers from the internet. And, I'd like to give you a demonstration of how I can do that for you. And then I would set up a zoom meeting with them and I would, I would target very, really low hanging fruit businesses, like barber shops, furniture stores, restaurants, and I'd show them how I would use social media ads to bring them customers. And then I would charge him a little monthly fee, you know, and I wouldn't charge them a lot by the way, because a little low hanging fruit businesses, like that are just super easy to win for. It's not like you have to do a whole lot, so I'd probably charge him, you know, 400 or 500 bucks a month or something to run those ads and just do super basic TV on the phone style campaigns. That's where you would enter the business address and you make a little video saying, Hey, you know, come on down here to Crazy Eddie's house of... Use gym equipment or whatever, and we got 20% off here and here's our address. And you can call us at this number, just like a TV ad, but it's just a billion times cheaper than I just show it to everybody within whatever, a reasonable distance of that person's businesses. 


I'd show it to the appropriate demographics, you know? So it was people over 40 that had kids or grandkids, and I would choose that, but, and that would pretty much be it to start. I would rely on my knowledge of turning ads into profit and just do it for other people. Then I would make them an irresistible offer, and just say it's a flat fee. It's super cheap. And the reason I would choose that market by the way is they're used to advertising anyway. So they're already running dumb ads, you know, so like getting them to run non-dumb ads and literally showing them how, Hey, we spend, you know, a thousand or $2,000 a month in Facebook ads is way better than spending $10,000 or $20,000 on TV ads. Nobody's watching. That's an easy thing to win. Once you get them engaged in allowing you to show them how it works. So that's probably the first thing I would do. And then once I've made a little bit of money from the cold calling, I'd start running ads, go figure.