When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next.
- Have you ever felt like it’s totally overwhelming to sell things online?
- You feel like you have to do everything all at once and instead you end up doing nothing.
- Take a piece of paper and divide it into four quadrants.
- There are really only two things we do online, we build a list and then we sell them stuff. Within those two things there are only four major activities.
- In the building a list world, we get traffic and then we get them to opt-in. In the sales world, we have email and then the sales system.
- Everything that you’re going to do in your entire universe of selling things online is going to fall into one of these four categories.
- When it comes to traffic, we have the audience, the image, and the copy.
- In many ways, the image is the most important traffic element when it comes to Facebook.
- The three most important things for opting-in are the title, layout, and copy.
- If you’re wondering what to title your opt-in, take a page from trashy magazines and use their title framework.
- For the layout, simple is best. A big headline, small sentence, and opt-in form is the best converting opt-in layout.
- Don’t overcomplicate your opt-in forms; there are a number of software apps you can use to build simple but powerful opt-in pages.
- We are tempted to say all kinds of stuff on the opt-in page, but less copy is typically better.
- For email, there are only three things to think about: campaign type, the subject, and the copy.
- You want people to go open your emails, click the links in your emails, and ultimately go to your sales letter and buy your stuff. If no one is opening your emails, that means we have to change the subject line.
- If people are opening your emails but not clicking through to your website, all you need to change is your body copy.
- Your sales system has three main components: the offer, the layout, and the copy.
- If everything else is working but you’re not getting sales, the first thing you have to consider is whether the thing that you are offering is what they actually want. You have to make sure the offer is right.
- Again, for layout the simpler the better. Don’t get fancy.
- The easiest sales pitch is “here’s what I got, here’s what it can do for you, and here’s what I want you to do next.”
- When it comes to feeling overwhelmed, remember there are really only four areas of focus that you need to pay attention to.
