July 8, 2020

What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.

What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.

Jason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.

Transcript

Okay. Let's see here. Jason asks, what are people buying online today? And then the question goes a little deeper. is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything. You know that within reason, you know what I mean? Like this whole pandemic situation and the whole shelter at home thing turned everybody, they turn all of our attention to the phone and to the iPad, into the tablet vision. And so the consumption of all things through digital channels. And that's a generalization, but, generally speaking, the consumption of all things through digital channels went up, even things like home goods. 

There's a really interesting company called mute six, like mute as in, you know, not able to speak. And then six S I X the number six. If you go to their website or you Google mute six COVID research, you can see their weekly trend reports. Of what industry segments are increasing or decreasing or whatever. Then as a general rule during that whole thing, almost everything went up and my prediction is, and I think we're seeing it is that if you look back at what happened. People who didn't normally spend a lot of time online and didn't normally buy things from Amazon or Uber eats or whatever started doing it. And then the people who did it anyway, did more of it. And now that we're starting to be able to leave the house or whatever, we've now developed new habits. Which is to create and conduct more business online as consumers. Right? So like we just buy more stuff online and this is all very good for us in the internet community of people who sell things online. 


It's funny. Content specifically, if you were to go and do a Google search for say, masterclass, you ever heard of masterclass.com, interesting company. If you go to masterclass revenue or masterclass valuation, and you just Google that and you read the articles around them, I'm probably getting the number wrong, but just Google it, you know, and you'll see. But I think their recent, most recent valuation was somewhere around $800 million. All they're selling is the same stuff that so many of us sell, which is online education. They just have it. You know, really fancy folks are teaching it and they do a heck of a job marketing it. So the real answer to the question is everything that doesn't mean that I'm advising you to just arbitrarily start advertising things without research. I would still do competitive analysis. So if you have a concept for a product or whatever, I would strongly advise you research to see whether people are already selling it. You say book, app library to see, you know, what ads they're running, use SEM, rush to see what their display media is, see what keywords they're bidding on and validate that there's competition out there selling that thing. And if there is go for it, because from my perspective, you know, I'm, I'm still very bullish, I guess, is the right word. If we were to use financial. Market terminology in terms of, online ads ever since COVID happened, it's just been so much more opportunity than we've ever had. You know? So I like it. I like it a lot.