Aug. 5, 2020

What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?

What are your takeaways from creating your

I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?


So I heard a story. This is kind of pivoting away from the marketing a little bit, but it is an interesting mindset. I heard a story from Dean Jackson, so Dean and I were talking and he said years and years and years ago, it was you and him and I wish I could remember who else was in the room, but a very small group of you guys were in a room. And I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day? Is this an accurate story so far? 

Yes. And it was all him. So it wasn't the, it wasn't a perfect day. It was a perfect lifestyle. Ah, yeah. Okay. That's right. That's right. So, so Dean was relaying the story to me and he said, there's just something about how Kern thinks that the rest of us never caught up until this day. And that was at the end of the experience. It was what is our perfect lifestyle. Everyone who was in the room, whoever it was, had their list. And now everybody got to work to say, okay, in. two three, five years, this is the lifestyle that I will have, and I will work towards it. Now that I have a piece of paper. And he said, you were the only one who said, okay, well, this is my perfect lifestyle. I'm going to go out and buy all the things and get the home and everything on my sheet, because if I have to work hard to get it in five years, I might as well get it now then work hard to pay for it. And, um, it was such a, oh, for me anyways, when he's relaying the story to me, he was such a big mind shift for me, because again, I would sit in myself in the category of, okay, let go. Let's work hard for three to five years, generate the income that I need to live the lifestyle that I wanted, my little sheet here. And then you just went out and said, well, hell, I'm going to, if I'm going to work hard anywhere, I might as well have the lifestyle today rather than five years from now. Nope. So the two questions are one, is that story true? And two, what would you speak to from that perspective of how one might consider perfect lifestyle? Perfect day, perfect approach. Because I'm going to assume that the most people, most people here who are starting a business started it because they wanted to achieve some sort of an outcome. Um, and they keep delaying that outcome, but they're working that hard for it. Like what would you say when you're speaking to that kind of concept? 

Well, first of all, I really wished the mythology about me was true because that version is way cooler than reality. So the story is true. Um, and so it was all Dean's concept. I remember this very, very, uh, very vividly. It was a John Reese's house in Orlando, Florida. And so Dean's at the whiteboard and he's like, all right, you know, if you could have yeah. Anything and like all the stuff the trapping was, what would it be? And we're all making the list. And the whole point of it was good. God, you know, it only takes. A hundred grand a month or whatever in revenue. And I don't even know if anybody's number was even a hundred grand a month in revenue once you finally got that down to it, you know? And, um, and so that was like the, the, the point of it, that extra stuff that seems to be like, all this stuff you think is unattainable. If you really look at it and you factor in the monthly cost of it and all that. Here's what you need. And then you reverse engineer. Here's how many things I gotta sell from there. So I went out and did it for two reasons. Number one, I just wanted to, and I liked stuff, you know? So once I got a taste of being able to just charter a plane, Or, you know, drive a rolls Royce or whatever. I was like, man, this is awesome. You know, I just want to do more of this. This is great. And it really wasn't that hard. Had it been extremely difficult or ripe with like misery and challengers out there? I probably wouldn't have done it. You know, I would've been like, ah, I don't want this stuff that bad. It just happened to work out pretty good some of the time and that some of the time, like. Was a lot of money. So that was very, very helpful. The motivation behind it. Isn't nearly as cool sounding in reality. It's because I have a lot of responsibility. Then I went and did all this stuff. I have four children, you know, I. I pay over 50 cents of every dollar that I make and taxes. Uh, I, I was divorced and remarried and contrary to popular belief. Divorce is very, very expensive. So, you know, then I've got a whole lot of kids, like I said earlier. So what keeps me doing all of this stuff? There's number one. I really, really like it, you know? So. It's the, what I learned from all of that, you know, from that moment at John's house all the way up through today, going through like having the, you know, I mean, this house I'm in is ridiculous. And the one that we use in Florida is ridiculous and the roses and all of that kind of stuff. The huge takeaway is none of that really matters. Um, I could care less that's about it and it's, I'm glad I went and did it because now I don't have that. Like, Thing of, Oh, what if I never had all the material things that I wanted, but I can tell you without question that none of that matters. So that was really, really cool. And the other is that it's primarily what what's driving me aside from genuinely enjoying the work and just playing the game of it, all the responsibilities. I tell people, they're like, dude, how did you get so much accomplished? I'm like, well, you're not going to like the answer, but number one, I enjoy what I do. And number two, I kind of have this feeling. Like I'm moving at, let's say 10 miles per hour. And there's, it's a man behind me with a spear and he's moving at about 9.8 miles per hour. You know, if I slowed down just a little bit, he's going to that spirit through me. So I got to keep moving in it at least 10 miles per hour. And sometimes I can go 15 and get up ahead up a little bit. And that's really. The fact of it, you know, there's no coolness around it at all. Is this, yeah. I just love the person effective because I know, I think we were, were in Miami at the time. And you had mentioned like, It almost seemed like you were driven by pressure. Like, you know, in that case, you know, this guy with the spear, he was running at 9.8 miles an hour because you had revealed what your overhead per month was. And you're like, if I don't work, things are going, they get mad for a lot of people in my life. And so, so just having the, the weight may be the wrong word, but just having the. The, the pressure of saying like, look, if I, if I don't actually pull through with it, um, like it could be some fairly unpleasant consequences for me and my loved ones and those around me. And I remember walking away from that experience and thinking. You know, I, I, and I'm sure most people do work well under pressure. And to, to have maybe not that looming weight of like, if you muck up, you're going to have the spirit in the back of your, your, your neck or whatever. But yeah, Lee, you know, but it's like metaphoric, you know, I can't just stop working forever, like things would, yeah, no, but I, I know it was a nice, uh, perspective shift for me anyways, coming out of that thinking, you know what, um, Well, without a little bit of pressure on all of us, we all have a lot of us tend to get lazy. Um, you know, I was speaking to a lot of, uh, not a lot, some of the people who are colleagues of mine and, you know, they're there a few phone calls away from closing some very high ticket sales. And I said, why didn't you do it yet? And he goes, well, okay. All this stuff came up and I guess the point was that until they felt the pressure of the need to get it done, it wouldn't never get done. So, yeah, that's an interesting perspective that way.