Nov. 18, 2020

What do you think about building a lead generation ad that is actually a conversion ad on Facebook?

What do you think about building a lead generation ad that is actually a conversion ad on Facebook?

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.  It's fine. You just have to be prepared...

Transcript

She said, uh, what do you think about building a lead generation ad? That is actually a conversion ad on Facebook. First step is the freebie slash lead collection. Next page is a low ticket offer an order bump then upsell. No, it's fine. You just have to be prepared for them to a, not click to the next page.
You know, so if we look at these ads, right, I'll look at this one. I think they're relatively, probably the same. They want a break. Okay. So if we look at these guys are at shell, come on, they see, you know, see the ad or whatever they fill it in. Yada, yada, yada, they say, okay, And then they're here. And so in order for them to go and see the thing, they got to click this.
So not everyone who opts in is going to do that. So the strategy is cool, but you just have to understand that not every single person who opts in is also going to now go and click the view website, which is normal. That's why we've got email. Yeah, I'm totally fine. That's the purpose of getting leads is because of the rule of damage.
Most people won't, most people who opt in, ain't going to click that sumbitch right there. Um, and most people who do and go and buy the thing. So we want to have email sequences that get them to do right. Which is after click, you know, that's why I started our very first thing. Any child can send traffic from Facebook.
I mean, we're doing it right now. Like, you know, this ain't hard. We're getting leads is that after quick process is important, not particularly hard, it's just understanding that. Okay. Here's like all the places where someone could fall off the phone, let's just make sure we got a little something better, nothing to keep driving them back.
Nice. There's no fixed time to like ads to go out of review and get approved or not. Right. It's what's the longest you've ever waited. Couple days. Yeah. Back when COVID first hit, like, which really doesn't make any sense because we were like, Hey, we're short-staffed cause of COVID might do this. They can just do the same thing from home.
What are you talking about? But whatever, you know, it was a couple of days it would take. Um, if you're, if you're stuck in review, I wouldn't worry about it too much. If it goes longer than a couple of days, literally just rebuild the campaign and submit it again. You ain't gonna break it.