Sept. 23, 2020

When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?

When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write...

Transcript

So I had a question about, when you're creating video and image ads. So should you always create them as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that. You can just create, you know, upload an image and write the ad copy, right from the ads manager. And is there like a good rule of thumb to know, you know, when to do what? 
So the only time you want to do it right from the ads manager is always...


Like boosting an existing post on the page or whatever. Um, I don't know what the rule is, but it's typically they charge you more for whatever reason. You know, so make an ad from the ads manager and run it, especially if you're doing things like miser method and all the stuff that you're doing, because it's way more efficient to do it that way. 


Okay. Um, and just one other question.
What would you say is like the most valuable skill that you can learn if maybe you're just starting out? Is it, is it copy? Is it just understanding psychology? Buyer's psychology is how to make a pitch. Yeah. Without question that, I guess that falls under copy because word private copy, but it's the structure of a pitch, you know, if you can pitch something, I mean, look at Billy Mays and he's dead, but like, Oh my God, you know, the unbelievable selling is cleaner. Nobody wants to clean in the first place. Right? It's like, what? Oh, we burned the ship, but this, this guys is so good at making the pitch, you know? And so that I would say is without question, and then you can take that same, the pitch and put it at any medium. You want to, whether it's video or in the written word, or even through a freaking like old school audio, like they used to do back in the day, which will eventually come back.
You know, I wouldn't be surprised actually it's already happened. Entire podcast, series marches and stuff. So it's the, the ability to put together an offer.