One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale. ...
When I ask a question, I think, um, with this method, but, um, the maximizer, the email followup to how to nurture how to, well, how to move them through the process. Is that a part of the, is that a part of it?
Because that's where I fall off. I know I don't have that structure on how to go from. The leads to the sale. That's why I didn't even, it, it was thank God, you know? Um, I'm glad they don't, I wouldn't have a job, but you're not alone. So yeah, we go really, really deep on that. Um, in terms of that, and there's really two types of sequences.
There's a click sequence. There's egg, go look at this. And then there's a countdown sequence. So quick sequence could even be an announcement, you know, Hey, we got a new. I keep going to skincare because that's where my brain, I literally just, my wife told me about serums for 90 minutes after we hung up from today's call.
And I was like, I don't know what you're talking about, but I'm going to pretend like I do, um, no clue what she was talking about. Uh, you know, so it was like, Hey, we gotta make a serum, check it out. That's a click sequence. And there's a framework for doing that. Then typically that's followed by a countdown sequence, which is, Hey, you're going to get the discount or a bonus or whatever.
So those are your primary sequences. So all those boxes and arrows is not as overwhelming as it looks, you know, like generally it'll be a, Hey, go look at that or it's going away, you know, one of those things. And then within that context, you've got things like, okay, if they don't buy the one-click upsell, right.
What type of sequence do you deploying? How do you do it? And what's the spacing. And if they don't take the order up and how many days do you wait before you try to sell them something else, et cetera. You know, the long story short I'm rambling is that yeah, we go hardcore on that because that's really my thing.
Is the internal process of the funnel. You know, that's why I'm able to sell a lot of stuff without actually being able to write good copy and without having to make income claims and have a Lamborghini, this email was what happens after they get in the funnel. So it makes it work