Season 2

June 14, 2021

I started running conversion ads. Should I turn the ad spin back down…

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our...

Listen to the Episode
June 11, 2021

In my ads, do I always have to ask for the email to make a follow up …

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?  Yeah...

Listen to the Episode
June 9, 2021

How should we expand our target interest when many of the related int…

How should we expand our target interests when many of the related interests and audience insights are not targetable? So I'm going to guess it's a situation like...

Listen to the Episode
June 7, 2021

What's it cost to get a qualified application filled out? - Frank Ker…

What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something...

Listen to the Episode
June 4, 2021

When I set up lead ads recently, the share option was not there. Did …

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the...

Listen to the Episode
June 2, 2021

Do you have a solution or any best practices to make ads work for cli…

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of...

Listen to the Episode
May 31, 2021

What type of lead magnet do you suggest for a high-end video producti…

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

Listen to the Episode
May 28, 2021

How do you ease up your workload to focus more on the sales side than…

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so...

Listen to the Episode
May 26, 2021

Any recommendations for the hiring process when basically looking for…

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...

Listen to the Episode
May 24, 2021

Why Marketing Quit Working (And What To Do Instead) - Frank Kern Grea…

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of...

Listen to the Episode
May 21, 2021

We've applied your advice in the past to our brick and mortar, and no…

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's...

Listen to the Episode
May 19, 2021

How do I go about differentiating myself from the competition? - Fran…

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?

Listen to the Episode
May 17, 2021

Can you recommend the best online sites for creatives to use to creat…

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

Listen to the Episode
May 14, 2021

Any tips to get people really engaged from the get-go? Should there b…

Any tips to get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day,...

Listen to the Episode
May 12, 2021

You’ve lost everything and you’re starting from scratch. Your goal is…

Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...

Listen to the Episode
May 10, 2021

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out...

Listen to the Episode
May 7, 2021

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write...

Listen to the Episode
May 5, 2021

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got...

Listen to the Episode
May 3, 2021

Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Great…

Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their...

Listen to the Episode
April 30, 2021

If you were doing a State of the Union today, how would you structure…

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency...

Listen to the Episode
April 28, 2021

Do you have any tips on how I can engage a beta group that is testing…

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta...

Listen to the Episode
April 26, 2021

What would you say to the individual that has all the content in the …

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know...

Listen to the Episode
April 23, 2021

Do you have tips/recommendations to optimize engagement and click-thr…

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the...

Listen to the Episode
April 21, 2021

Any advice on how to learn to put a good course together? - Frank Ker…

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you..

Listen to the Episode