Ask Frank Kern Episodes

Nov. 27, 2020

Would an e-com store brand benefit from the maximizer?

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...

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Nov. 26, 2020

Should I have one page for my training and a separate page for affili…

When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want …

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Nov. 25, 2020

For a general contractor wanting to target commercial business owners…

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should …

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Nov. 24, 2020

What's the best way to drive traffic to a convenience store?

What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...

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Nov. 23, 2020

Can you go over why you choose automatic placement for everything?

I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...

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Nov. 20, 2020

How long should we be leaving each ad on for this challenge?

How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...

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Nov. 19, 2020

People like the audience searching. When looking to target parents wi…

People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is …

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Nov. 18, 2020

What do you think about building a lead generation ad that is actuall…

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just …

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Nov. 17, 2020

Explain a little bit more on the budgets, specifically optimization a…

If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...

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Nov. 16, 2020

As a physician and therapist, working with PTSD and trauma, what is t…

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."

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Nov. 13, 2020

After best roll with Facebook ads, and then having to move all of the…

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead …

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Nov. 12, 2020

So you lead with the lead magnet and you have to email them, obviousl…

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you …

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Nov. 11, 2020

Do you think the text "Read this if you want to grow your awareness p…

Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created …

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Nov. 10, 2020

I keep getting unqualified leads from Facebook. Do I need to use Link…

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to …

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Nov. 9, 2020

I'm getting a good quantity of leads, but they are not scheduling con…

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the …

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