Ask Frank Kern Episodes

Oct. 2, 2020

How do you ease up your workload to focus more on the sales side than…

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I …

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Sept. 30, 2020

Any recommendations for the hiring process when basically looking for…

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of …

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Sept. 28, 2020

Any tips to get people really engaged from the get-go? Should there b…

Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. …

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Sept. 25, 2020

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses …

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Sept. 23, 2020

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? …

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Sept. 21, 2020

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical …

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Sept. 4, 2020

I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's …

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Sept. 2, 2020

Any advice on how to learn to put a good course together?

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new …

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Aug. 31, 2020

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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Aug. 28, 2020

What to do if the ads are not working

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I …

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Aug. 26, 2020

What do you recommend for Book funnels in terms of advertising? Any m…

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a …

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Aug. 24, 2020

Frank, how do you script your videos?

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

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Aug. 21, 2020

What types of lead magnets work best to attract higher-level prospect…

So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or …

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Aug. 19, 2020

Do you have tips/recommendations to optimize engagement and click-thr…

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click …

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Aug. 17, 2020

What would you say to the individual that has all the content in the …

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these …

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