Ask Frank Kern Episodes

Sept. 25, 2020

Is there an email sequence or best practice to get more people to say…

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out...

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Sept. 23, 2020

When creating Facebook video and image ads, should I create regular p…

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write...

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Sept. 21, 2020

Do you recommend collecting lead forms directly from Facebook? How do…

I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got...

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Sept. 4, 2020

I want to have someone do a certain thing...what should the ad say?

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this...

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Sept. 2, 2020

Any advice on how to learn to put a good course together?

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...

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Aug. 31, 2020

If you were starting a social media agency from square one and didn't…

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

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Aug. 28, 2020

What to do if the ads are not working

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...

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Aug. 26, 2020

What do you recommend for Book funnels in terms of advertising? Any m…

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book,...

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Aug. 24, 2020

Frank, how do you script your videos?

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

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Aug. 21, 2020

What types of lead magnets work best to attract higher-level prospect…

So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and...

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Aug. 19, 2020

Do you have tips/recommendations to optimize engagement and click-thr…

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the...

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Aug. 17, 2020

What would you say to the individual that has all the content in the …

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know...

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Aug. 14, 2020

If you were doing a State of the Union today, how would you structure…

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency...

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Aug. 12, 2020

Do you have any tips on how I can engage a beta group that is testing…

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta...

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Aug. 10, 2020

How do you create whale bait to add new upper-level prospects to your…

I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?

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Aug. 7, 2020

How do you accurately categorize and elevate the appropriate price fo…

As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1....

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Aug. 5, 2020

What are your takeaways from creating your "perfect lifestyle" first …

I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?

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Aug. 3, 2020

You understand human behavior, positioning and dynamics. How do uncon…

One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many...

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July 31, 2020

HEALTH SCARE reveals marketing secret

We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...

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July 29, 2020

They Asked Frank Kern To Keynote Funnel Hacker Live

Alright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk about ways to increase sales in your business. I might slip up and say that I've sold a lot of stuff....

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July 27, 2020

What to do if your leads don’t convert

So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...

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July 24, 2020

NEW: The Holy Grail Scenario

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...

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July 22, 2020

If you lost everything today (contacts, cash, business, etc), what wi…

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on...

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July 20, 2020

Is SEO dead? How much should I worry about it for a blog/biz website?

Here's a pretty good question. Samuel Robinson asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.

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